致苹果员工的邮件

原文标题: Email to Apple Employees

发件人: Steve Jobs 收件人: 苹果员工 主题: 一个更具创业精神的苹果 日期: 1997年8月12日,上午8:20

背景: 史蒂夫还不是CEO时,就发送了一封全公司邮件,概述将苹果"回归本源"的计划。


核心概念

  1. 苹果园区 (Apple Campus) - 研发园区更名
  2. 苹果 (Apple) - 苹果公司

内容

中文翻译

更新苹果是一段旅程,我们在过去四周开始了这段旅程,采取了一些决定性的第一步——新董事会、新产品战略和产品路线图、真正专注于两个市场细分(教育和创意内容)的决定、新广告代理商,以及与微软的缓和与工作伙伴关系。上周我们在MacWorld宣布了一些这些步骤,到目前为止我们的股东和公众似乎认可。

今天我们正在采取更多步骤,将开始把苹果带回本源,成为一个更加平等主义、更具创业精神的公司。它们是:

  1. 股票期权 - 从现在起,我们将使用股票期权作为"工资之外"补偿的主要形式。股票期权是平等主义的(当任何人的股票每股上涨1美元时,每个人的股票每股都上涨1美元),它们是给我们的员工真正在公司未来成功中持股的最好方式。而且,我们希望我们的员工通过股票增值获得公司成功的回报,就像我们的公众股东一样。

为以身作则,执行团队同意放弃他们当前和未来的现金奖金计划,以换取更多股票期权。

如你所知,我们在7月11日将所有股票期权重新定价为13.25美元。此外,我很高兴地宣布,8月5日我们的董事会批准了总计600万股的新股票期权授予,价格为19.75美元。收到这些新授予的人将在本周晚些时候得到好消息。

苹果自本日历年初以来已授予超过1000万股的股票期权,员工现在持有超过2000万股的股票期权——占苹果总流通股的16%以上。对于苹果这样规模的公司来说,这是一个非常高的比例,可与许多硅谷初创公司相媲美。随着我们恢复苹果的财富,我们的公众股东和员工股票期权持有者都将和谐受益。

  1. 新裁员计划 - 从今天起,我们正在为所有员工改变裁员计划,使其更符合一家创业公司。现在将只有一个适用于所有员工的裁员计划。这个计划,像以前的计划一样,将提供60天的通知期,全额工资和福利。此外,员工将有资格为每完整一年的服务获得额外一周的遣散费。例如,如果你在公司工作了三年以上但不到四年,你将收到60天通知期的工资和福利,加上相当于三周工资的遣散费。这个新裁员计划适用于美国苹果、Claris和Newton的所有员工——不再有单独的行政裁员计划。

我们将根据当地法律允许的范围,将我们的国际裁员政策改为与这个新计划一致。

  1. 休假计划 - 在我们扭转公司命运的可预见的未来,苹果需要全员上岗。因此我们将在本财年结束时停止休假计划。截至1997年9月26日已赚取休假的员工,将有资格在1998财年双方同意的时间休假。这适用于苹果、Claris和Newton的全球所有员工。

  2. 商务旅行 - 商务旅行将继续限于必要的旅行。我们的平等主义旅行政策规定,所有人在少于10小时的旅行中乘坐经济舱,在10小时或更长时间的旅行中乘坐商务舱。当然,个人可以使用个人资金或里程奖励升级他们的座位等级。为澄清,旧金山和东京之间(任一方向)的航班有资格乘坐商务舱。

  3. 设施 - 我们将继续尽可能多地将员工搬到我们的研发园区。我们将大大受益于由此产生的"蜂巢"效应,包括更快的沟通路径和各组之间更多计划外的互动。反映这种整合,从今天开始我们将研发园区更名为苹果园区。

感谢您在我们共同努力更新苹果时的支持。

史蒂夫和执行团队

英文原文

Email to Apple Employees, Make Something Wonderful

Email to Apple Employees

"A More Entrepreneurial Apple."

From: Steve Jobs
To: Apple employees
Subject: A More Entrepreneurial Apple
Date: August 12, 1997, 8:20 a.m.

Renewing Apple is a journey, and we have begun that journey during the past four weeks by taking some decisive first steps—a new Board of Directors, a new product strategy and product roadmap, a decision to really focus on two market segments (education and creative content), a new advertising agency, and a detente and working partnership with Microsoft. Last week we announced some of these steps at MacWorld, and so far our shareholders and the public seem to approve.

Today we are taking a few more steps which will begin to take Apple back to its roots as a more egalitarian, entrepreneurial company. They are:

1. Stock Options - From now on, we will be using stock options as a primary form of "beyond-salary" compensation. Stock options are egalitarian (when anyone's stock goes up $1 per share, everyone's stock goes up $1 per share) and they are the best way to give our employees a true stake in the company's future success. And, we want our employees to be rewarded by the company's success in the same way that our public shareholders are: through stock appreciation.

To lead the way, the Executive Team has agreed to forfeit their current and future cash bonus plans in exchange for more stock options.

As you know, we repriced all stock options to $13.25 on July 11th. In addition, I am pleased to announce that on August 5th our Board approved new stock option grants totaling six million shares at the price of $19.75. Those receiving these new grants will get the good news later this week.

Apple has granted stock options for over 10 million shares since the beginning of this calendar year, and employees now hold stock options for over 20 million shares - which is more than 16% of Apple's total outstanding shares. This is a very high percentage for a company of Apple's size, and comparable to many valley start-ups. As we restore Apple's fortunes, our public shareholders and our employee stock option holders will all benefit in harmony.

2. New Severance Plan - Effective today, we are changing our severance plan for all employees to be more in line with an entrepreneurial company. There will now be only one severance plan for all employees. This plan, like the previous plans, will provide a 60 day notice period, with full pay and benefits. In addition, employees will be eligible to receive one additional week of severance pay for each full year of service. For example, if you have worked at the company for more than three but less than four years, you will receive your pay and benefits during the 60 day notice period plus severance payments equal to three weeks of pay. This new severance plan applies to all employees of Apple, Claris, and Newton in the US - there is no longer a separate executive severance plan.

We will be changing our international severance policies to be in line with this new plan to the extent permitted under local laws.

3. Sabbatical Program - Apple needs all hands on deck for the foreseeable future as we turn our company's fortunes around. We are therefore discontinuing the sabbatical program at the end of our current fiscal year. Employees who have earned their sabbatical as of September 26, 1997, will be eligible to take their sabbatical at a mutually agreeable time during fiscal year 1998. This applies to all employees of Apple, Claris, and Newton worldwide.

4. Corporate Travel - Corporate travel will continue to be constrained to essential trips. Our egalitarian travel policy specifies coach class travel for everyone on trips lasting less than 10 hours, and business class travel for everyone on trips of 10 hours or longer. Of course individuals may use their personal funds or mileage awards to upgrade their seating class. For clarification, flights between San Francisco and Tokyo (either direction) are eligible for business class travel.

5. Facilities - We will continue to move as many employees as possible onto our R&D Campus site. We will greatly benefit by the resulting "beehive" effects, including faster communication paths and more unplanned interactions between the various groups. Reflecting this consolidation, we are renaming the R&D Campus to the Apple Campus, beginning today.

Thank you for your support as we work together to renew Apple.

Steve and the Executive Team

思考与洞察