史蒂夫写给自己的邮件

发件人: Steve Jobs 收件人: Steve Jobs 主题: 苹果的存在理由 日期: 2000年10月29日，下午4:39

核心概念

  1. 创意驱动 (Creatively driven) - 一切创意驱动

内容

中文翻译

苹果是世界上首屈一指的公司，建造高技术产品，让凡人易于学习和使用。20多年前开始，苹果一直为易于使用的计算机系统和软件设定标准。我们为什么这样做？因为我们热爱个人电脑增强和丰富普通人生活的潜力——不仅仅是电子表格和数据库，而是创意。

我们是一家在一切事情上创意驱动的公司。从突破性的产品功能和操作系统到文化领先的产品设计和广告。哎呀，我们发明了个人电脑，催生了桌面出版，现在正在给数百万人带来桌面电影。我们的工程师正在努力为2001年的几个更令人兴奋的突破工作。

苹果将最先进的技术与苹果传奇的易用性结合起来，创造让用户做得更多的产品。

苹果是世界上首屈一指的桥梁建设者，在凡人与爆炸的高技术世界之间。苹果通过使其易于学习和使用，让全世界的凡人掌握。

苹果是世界上首屈一指的公司，使爆炸的高技术世界易于学习和使用，从而让凡人能够利用它丰富他们的生活。

揭开技术的神秘面纱，它将比我们做的任何其他事情有更大的影响。商店需要被视为理解技术的圣地，让所有数字成为你生活的一部分。所有数字事物，数字音乐，数字摄影，迁移到宽带的人，想要建立家庭网络的人/家庭。

英文原文

Email from Steve to Himself, Make Something Wonderful

Email from Steve to Himself

"Apple's Reason For Being."

Steve often captured his thoughts by emailing himself notes.

From: Steve Jobs
To: Steve Jobs
Subject: Apple's reason for being
Date: October 29, 2000, 4:39 p.m.

Apple is the world's premier company at building high technology products that are easy to learn and use by mere mortals. Beginning over 20 years ago, Apple has consistently set the standard for easy to use computer systems and software. Why do we do this? Because we are in love with the potential for personal computers to enhance and enrich the lives of regular people - not just with spreadsheets and databases, but with creative

We're a creatively driven company in everything we do. From breakthrough product features and operating systems to culturally leading product design and advertising. Heck, we INVENTED the personal computer, spawned desktop publishing and are now bringing desktop movies to millions. And our engineers are hard at work on several more exciting breakthroughs you'll see in 2001.

Apple marries state of the art technology with Apple's legendary ease-of-use to create products that enable users to do more

Apple is the world's premier bridge builder between mere mortals and the exploding world of high technology. Apple enables mere mortals around the world to grasp by making it easy to learn and use

Apple is the premier company in the world at making the exploding world of high technology easy to learn and use, thereby enabling mere mortals to enrich their lives using it.

Demystified technology, it will have a much greater impact than any other thing we can do. The stores need to be thought of as a mecca for understanding technology and making all of the digits a part of your life. All things digital, digital music, digital photography, people who've migrated to broadband, people/families who want to build a home network

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