致皮克斯员工的邮件
发件人: Steve Jobs 收件人: 皮克斯 主题: 《虫虫危机》横扫感恩节周末票房 日期: 1998年11月30日，上午7:19
核心概念
- 创纪录票房 (Record Box Office) - 《虫虫危机》4650万美元破纪录
- 虫虫危机 (A Bug's Life) - 皮克斯第二部长片
- 棋逢敌手 (Geri's Game) - 同期上映的奥斯卡获奖短片
内容
中文翻译
《虫虫危机》以创纪录的4650万美元横扫感恩节票房，打破了1996年迪士尼《101斑点狗》（真人版）创下的4500万美元的感恩节周末纪录。《虫虫危机》还创下了3360万美元的新三天（周五-周六-周日）感恩节周末纪录。
退出调查异常积极。观众男女比例相等（男性比例非常高），16%是高价值的非家庭"约会"观众（我们在《玩具总动员》上映两周后才得到这么高的非家庭观众）。观众喜欢《虫虫危机》，并告诉他们的朋友去看它。
至于竞争，在五天周末期间，Rugrats流口水的 respectable 2760万美元，小猪进城以仅850万美元 squealed 冲过终点线，Antz被 squash 仅120万美元。
祝贺约翰、安德鲁、达拉、凯文和整个《虫虫危机》团队。你们给了世界多么特殊的礼物。皮克斯的我们都为能与这样的卓越相关联感到骄傲。也祝贺简、凯伦和《棋逢敌手》团队他们的神奇短片（全国各地的观众也喜欢它）。
如果我们将4650万美元的感恩节周末票房除以约6美元的平均票价——它告诉我们这个周末大约有750万人看了我们的电影！！很少有人有机会让750万人笑得这么多、感觉这么好。或者让450人感到如此骄傲。
祝贺。
史蒂夫
英文原文
Email to Pixar Employees, Make Something Wonderful
Email to Pixar Employees
"A Bug's Life Sweeps."
From: Steve Jobs
To: Pixar
Subject: A Bug's Life Sweeps Thanksgiving Weekend Box Office
Date: November 30, 1998, 7:19 a.m.
A Bug's Life swept the Thanksgiving box office with a record-setting $46.5 million for the five-day weekend, breaking the previous Thanksgiving weekend record of $45 million set by Disney's 101 Dalmatians (live-action) in 1996. A Bug's Life also set a new three-day (Fri-Sat-Sun) Thanksgiving weekend record of $33.6 million.
The exit polls are exceptionally positive. The audience was equally split between males and females (very high ratio of males), and 16% were the highly-desirable non-family "date" audience (we didn't get this high of a non-family audience for Toy Story until two weeks after its opening). Audiences loved A Bug's Life, and are telling their friends to see it.
As for the competition, over the five-day weekend Rugrats drooled a respectable $27.6 million, Babe: Pig in the City squealed across the finish line with just $8.5 million, and Antz was squashed with just $1.2 million.
Congratulations go to John, Andrew, Darla, Kevin and entire A Bug's Life crew. What a special present you have given the world. All of us at Pixar feel so proud to be associated with such excellence. Congratulations also go to Jan, Karen and the Geri's Game crew for their magical short (audiences around the country loved it too).
If you divide our Thanksgiving weekend box office of $46.5 million by the average ticket价格 of around $6 -- it tells us that around 7.5 million people saw our movie this weekend!! Few people ever get the chance to make 7.5 million people laugh so much and feel so good. Or 450 people at Pixar feel so proud.
Congratulations.
Steve
思考与洞察
- 创纪录票房: 4650万美元打破《101斑点狗》纪录
- 积极调查: 退出调查异常积极，男女观众均衡
- 约会观众: 16%非家庭"约会"观众，显示电影吸引力广泛
- 幽默对比: 用"流口水"、"squealed"、"squashed"幽默描述竞争对手
- 750万人: 计算约750万人看电影，让这么多人笑和感觉好是难得的机会
- 短片也成功: 同时祝贺《棋逢敌手》短片团队
- 团队骄傲: 让450名皮克斯员工感到骄傲