致苹果员工的邮件

原文标题: Email to Apple Employees

主题: “Macintosh Turns Fifteen.”

核心概念

  1. 领导力 (Leadership) - 领导者的三大职责
  2. 创新 (Innovation) - 区分领导者与跟随者
  3. 愿景 (Vision) - 苹果的长远方向
  4. 沟通 (Communication) - 清晰有力的传达

内容

中文翻译

发件人：史蒂夫·乔布斯 收件人：苹果员工 主题：Macintosh诞生十五周年 日期：1999年1月24日，晚上7:49

十五年前的今天，1984年1月24日，苹果在加利福尼亚州库比蒂诺的Flint Center发布了第一台Macintosh。它革命性的易用性让"我们其他人"也能使用计算机，它对图形和字体的融合将Macintosh置于计算机科学与自由艺术的交汇点。Macintosh后来成为个人计算的第二次革命（Apple II是第一次），它革命性的理念和益处超越了苹果公司——它们改变了整个行业的面貌，并触动了全球数亿人。苹果为此有很多值得骄傲的地方。

虽然我通常不是一个喜欢回顾过去的人，但今天是一个很好的日子来铭记苹果的传承，那就是在精密技术与"我们其他人"——构成人类大多数的人——之间架起桥梁。我们的工作是让复杂的技术变得易于使用和有趣。今天，这种桥梁的需求比1984年Macintosh首次亮相时更加迫切。那时，用户不需要处理连接到网络和互联网的复杂性，设置电子邮件，管理设备驱动程序和初始化文件，以及所有让今天的电脑用户发疯的事情。

当我们进入新世纪时，计算机世界丝毫没有变得更简单的迹象。还没有其他公司取代苹果成为这座桥梁的建造者。当我们回归本源，再次开始提供更简单、更好的计算机使用方式时，苹果的未来看起来既光明又稳固。

到目前为止，这是一段令人惊奇的旅程，但我们才刚刚开始。

史蒂夫

英文原文

Email to Apple Employees, Make Something Wonderful

Email to Apple Employees

“Macintosh Turns Fifteen.”

From: Steve Jobs

To: Apple employees

Subject: Macintosh Turns Fifteen

Date: January 24, 1999, 7:49 p.m.

Fifteen years ago today, on January 24, 1984, Apple launched the first Macintosh at Flint Center in Cupertino, California. Its revolutionary ease of use made computing accessible to “the rest of us”, and its infusion of graphics and typography placed the Macintosh at the intersection of computer science and liberal arts. The Macintosh went on to become the second revolution in personal computing (the Apple II was the first), and its revolutionary ideas and benefits spread beyond Apple - they have changed the face of an entire industry and touched hundreds of millions of people around the globe. Apple has a lot to be proud of here.

While I am not normally one to look back, today is a good day to remember Apple’s legacy, which is to bridge the gap between sophisticated technology and “the rest of us” who make up most of humanity. It’s our job to make complex technology easy to use and fun to use. The need for this bridge is even greater today than it was in 1984 when the Macintosh debuted. Back then, users didn’t have to deal with the complexities of connecting to networks and the Internet, setting up email, managing device drivers and init files, and all of the other things that drive today’s computer users mad.

The computer world shows no signs of getting simpler as we enter the coming century. And no other company has yet taken Apple’s place as the bridge builder. As we return to our roots and once again begin delivering simpler and better ways to use computers, Apple’s future looks both bright and secure.

It’s been an amazing journey so far, yet we have barely begun.

Steve

思考与洞察

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